Bengaluru's Indian Institute of Plantation Management has launched a professional certificate programme in tea tasting and marketing (PCP-TTM). The one-of-a-kind training programme is designed to provide professional skills in tea tasting, blending, and marketing. According to an IIPMB statement, participants from India as well as Mexico and France are attending the programme.
Prof Rakesh Mohan, Director of the IIPMB, opened the programme by emphasizing the importance of tea tasters, who are the highest-paid professionals in the tea industry.
Joshi emphasized the superior taste of Darjeeling Tea, which sells for $300-500 per kg in the international market versus $5-10 per kg for Indian tea cultivators. According to him, there is an urgent need to professionalize the entire value chain, from cultivation to marketing, and IIPM plays a critical role in this.
According to the release, veteran tea taster KG Nanda and marketing expert, K Venkateswaran are key resource persons for this programme.
About IIPMB:
In 1990, the Ministry of Commerce and Industry of the Government of India formed a core group to establish a strategic institution of management education in the plantation sector, realizing the potential and need for modernization of the plantation sector through management education and training. As a result, the Indian Institute of Plantation Management (IIPM) in Bangalore was given a blueprint.
The Institute was to be a center of excellence, a think tank, and an intellectual resource base for the plantation industry, according to this blueprint. The Institute was also envisioned as an exclusive sectoral management school based on a new model of intensive institute-industry interaction. Following the Government's approval of the blueprint, the Institute was given the green light by a Ministry of Commerce steering committee.
The Institute is now a centre of excellence that serves as a think tank and a source of intellectual resources for the plantation and agribusiness industries. It is a unique sectoral management school founded on a new model of intensive institute-industry collaboration.
