Bayer CropScience Limited has signed a deal with BigHaat, a leading agri-input e-commerce platform to enable last mile delivery of Bayer’s seeds & crop protection products directly to farmer’s doorsteps. This new partnership will support farmers in Kerala, Andhra Pradesh, Telangana, Karnataka & Tamil Nadu and focus on paddy, cotton, corn, chilli & horticulture crops. Besides access to the entire range of Bayer’s agri-solutions from seed to harvest, growers can also avail crop-specific agronomic advisory via BigHaat’s Agristore digital platform.
BigHaat that was set up in 2015, is one of India’s leading agri-inputs e-commerce platform, providing a wide range of quality inputs like seeds, pesticides, fertilizers, nutrients, farm implements & crop advisory to more than 3 million farmers in the country. Besides product listings, review, order placement and doorstep delivery of products, BigHaat’s cognitive intelligence-based technology offers real time, image-based disease & pest diagnosis and crop stage-wise advisory for over 80 crops and enables them to select the right agri-inputs and the technical know-how for safe and effective application.
Farmers without smartphones can give a missed call on 180030002434 to receive a call back from the customer call center and get advisory on the phone or schedule a field visit from crop agronomists.
Simon Wiebusch, Chief Operating Officer for Bayer India’s Crop Science Division said, “With changing grower needs, the Go-to-Market approaches in Indian agri-input industry are steadily evolving. Rising digitalization has paved the way for dynamic shifts such as the use of e-commerce platforms for purchase of agri-solutions. Bayer’s partnership with BigHaat is a strategic collaboration to provide farmers diverse choices beyond the traditional services they usually rely on”.
He added “Bayer is continuously looking at partnerships across the agri value chain to enhance customer centricity. We want to create a hybrid eco-system where traditional and digital marketplaces co-exist with the common aim of providing farmers with greater choice.”
Sateesh Nukala, CEO and Co-Founder of BigHaat said, “At BigHaat, we are on a mission of ‘Transforming the Future of Farmers’ by digitizing the pre-harvest journey for farmers and building an efficient agri value-chain harnessing the power of data, science and technology. We are very excited about this strategic partnership with Bayer, which is a giant step forward in enhancing India’s agri eco-system and improving the profitability for farmers,”
