A well-known and reputable beverage company Parle Agro has entered into the dairy segment by launching flavoured milk under the brand name “Smoodh.”
The CMO and Joint Managing Director of Parle Agro, Nadia Chauhan said, “Years of dedicated R&D have gone into developing this incredible product. As one of the India’s leading beverage companies that has always been led by innovations, it has been a conscious effort to bring Indian consumers high-quality and rich-in-taste products at the best value. Smoodh is in sync with this very vision.”
Branded flavored milk market of India
The branded flavoured milk market of India is around Rs. 800 crores. Parle Agro anticipates the market to grow to around Rs. 5000 crore by the next four years.
About Smoodh flavours
According to company officials, Smoodh milk will be available to the consumers in Toffee Caramel and Chocolate Milk flavours in 85 ml tetrapack cartons. They are priced at Rs. 10.
As per a statement by the company, “Smoodh is the only brand in the flavoured milk category priced at an incredible value of Rs. 10. This gives Parle Agro the opportunity to break the pricing barrier, a factor that has hampered the growth of the flavoured milk category in India.”
About Parle Agro
Parle Agro is a revolutionary beverage company of India, established in 1984. This is the company that has brought to the consumers brands like Frooti, Hippo, Appy, LMN, and Bailey. Today, these are some of the most loved brands in the country. In fact, they are household names.
Parle Agro has always been busy creating iconic and innovative brands since its inception. With Smoodh, it hopes to create a wave in the market once again. Headquarters of the company is in Mumbai.
While enjoying Parle Agro's Smoodh also know about the benefits of milk.
