Tractor And Farm Equipment Limited, popularly known as TAFE, has recently marked its leadership in the field of agriculture as its success has been acclaimed at the 2nd Corporate Communication Awards. TAFE has been conferred with the title of the 'Brand of the Year' in the award ceremony held in Mumbai on 13th February 2020. TAFE's Corporate Communication team bagged the 'Best in-house Corporate Communications Team of the Year' award at the event.
The members of the jury were senior communication professionals from various leading corporate organizations. The organizers received more than 50 applications under several categories while TAFE secured the apex position by receiving 5 awards for its brand building, digital marketing, and CSR initiatives.
TAFE has been consistently working towards areas of brand building, communications and community outreach initiatives to make them stand out from the competition and their efforts pulled off.
This year, the theme of the event was 'Bringing value, creating impact, generating authenticity and increase credibility to the brand with the evolving role of a Communications Specialist'. In this line, several panel discussions on the hot topics of the industry such as communication technology, disruption, crisis communication, content strategy, brand audits, and managing influencers were held during the ceremony.
