Amazon India today (2 September) launched Kisan Store, aligning with Centre’s vision of empowering farmers and leveraging technology to transform the agriculture sector. Minister of Agriculture & Farmers Welfare, Narendra Singh Tomar inaugurated the store.
With this launch, farmers across the nation will have availability of agriculture inputs such as seeds, farm tools & accessories, plant protection, nutrition and many other agricultural products at affordable prices, with the added convenience of delivery at their doorstep.
Farmers can choose to shop on Amazon.in using any of the five Indian languages including Hindi, Telugu, Kannada, Tamil, and Malayalam. Farmers can also visit any one of the 50,000 plus Amazon Easy stores across India and avail assisted shopping facility. The Amazon Easy store owners will help farmers browse the selection, identify a product they like, create their Amazon accounts, place orders and checkout to buy. Farmers can choose from a selection of thousands of agricultural products from over 20 plus brands. This selection is offered by hundreds of Small and Medium Businesses present across the nation.
Farmers can opt for Cash on Delivery as a payment option along with other digital channels such as Net Banking, UPI, Amazon Pay, and Debit & Credit Cards.
Minister, Narendra Singh Tomar, while addressing the event said, “It gives me immense pleasure to launch Amazon Kisan Store. I hope this initiative proves to be beneficial for the farmers and the people associated with the farming community to engage the Indian farmers in the modern era of digital economy, increase the productivity of agricultural produce, provide services like logistics industry”.
Highlighting various government initiatives and schemes, Tomar said, “Prime Minister is constantly paying attention to the development of the agriculture sector. For the progress of farmers, modernity and new technologies are being incorporated in agriculture. The country and the world are well-known with the skill of our agricultural scientist. I hope that this initiative will prove to be successful as well as beneficial and Amazon India will continue to contribute to fulfill Prime Minister's dream of building a self-reliant India.”
He added that “Amazon India's effort is welcome in line with many such initiatives of the government. I am hopeful that the facilities like Amazon Kisan Store will align with the progressive policies of the Government of India and improve the quality and quantity of production of the farmers' products, which will definitely double farmers income".
Global Senior VP and country head of Amazon India, Amit Agarwal said, “We are excited to partner with Government of India’s vision of empowering farmers with technology wherein the rapid penetration of smartphones & internet can help Indian agriculture experience a paradigm shift. The launch of Kisan Store marks our first step to create an ecosystem for farmers that will enable them to seamlessly place orders and get products of their choice delivered to their doorstep at the click of a button”.
