On June 27, 2024, the Mahayogi Gorakhnath Krishi Vigyan Kendra in Chaukmafi, Peppeganj, Gorakhpur, Uttar Pradesh, came alive with vibrant energy as hundreds of farmers from across the region gathered for Krishi Jagran’s 'MFOI Samridh Kisan Utsav.' Sponsored by Mahindra Tractors and themed around 'Maximizing Farmers' Income for a Prosperous Bharat,' this Utsav served as a pivotal platform for the agricultural community. Powered by Muthoot Finance and supported by Somani Seedz, with ICAR as the esteemed knowledge partner, the event was also supported by the Department of Agriculture-Gorakhpur and Mahayogi Gorakhnath-KVK Gorakhpur.
Arvind Singh, DDA, Gorakhpur graced the event as Chief Guest and Yogi Kamal Nath, Pradhan Pujari of Shri Goraknath Mandir as special guest. Farmers received valuable guidance about the latest agricultural practices and innovations, marking the Utsav as a resounding success.
The day commenced with participant registration, followed by a lamp-lighting ceremony. Dr. Ajit Kumar Srivastava, SMS (Horticulture) from Mahayogi Gorakhnath KVK delivered the introductory address.
Sanjay Seth, Chief Marketing Manager of Muthoot Finance, highlighted the company's commitment to the welfare of the farming community, stating, "Muthoot Finance has launched several schemes aimed at benefiting our farmers. Today, farmers are reaping the rewards of our products and services, enhancing their agribusiness endeavors. With 6 operational branches in Gorakhpur, we encourage everyone to avail of our financial services. Whether you need finance or wish to leverage your gold assets, visit Muthoot Finance for quick loan approvals directly into your account within 15 minutes. We also welcome you to interact with our staff via the toll-free number provided in our brochure."
Arvind Singh addressed the gathering, highlighting various government agriculture schemes aimed at benefiting farmers. Two Progressive Farmers, Babita Paswan and Raju Singh shared their success story with the audience.
Shivam Singh, Territory Manager, Mahindra Tractors addressed the gathering with a focus on the transformative potential of advanced agricultural machinery. During his presentation, he highlighted the latest models of Mahindra tractors like OJA and many more. These innovative tractor models are designed to revolutionize agricultural practices by enhancing efficiency and productivity.
Welcoming the dignitaries on stage and addressing the farmers, M.C. Dominic, Founder and Chief Editor of Krishi Jagran and Agriculture World, expressed his gratitude: “Thank you all for taking the time to make this Samriddh Kisan Utsav a success. The government has launched numerous schemes to help you prosper, and I encourage everyone to take full advantage of these opportunities to increase your income in line with Prime Minister Narendra Modi's vision. Last year, from December 6th to 8th, we organized the grand Millionaire Farmer of India Award Show at Pusa Mela Ground in Delhi, where over one thousand millionaire farmers (with annual incomes exceeding Rs 10 lakh) from across the country participated. These farmers were honored with awards at three levels: district, state, and national. I urge the farmers of Gorakhpur to nominate themselves and participate in this year's 'Millionaire Farmer of India Award,' so they can gain recognition not only at the district and state levels but also nationally."
Other notable guests included Dr. Sandeep Prakash Upadhyay, SMS (Soil Science), Dr. Rajesh Kumar, Senior Scientist Cum Head, Mahayogi Gorakhnath Krishi Vigyan Kendra, Gorakhpur, A.K. Tiwari, DHO, Gorakhpur. The Lucky Draw program was also organized as a part of the event.
Following the presentations, certificates were distributed to the progressive farmers, acknowledging their achievements and contributions towards the agriculture sector. Farmers visited the Mahindra Tractors stall to gather information about the latest equipment on display. The event concluded with a vote of thanks, marking a successful day dedicated to empowering the farming community and promoting sustainable agricultural practices.
