Dabur, which makes everyday Household items like oil, soap, has partnered with the country's largest oil marketing company Indian Oil Corporation Ltd. (IOC). According to a joint statement issued by both the companies, with this partnership, about 140 million customers of Indane LPG will have easy access to different products of Dabur across the country.
According to the statement, under this partnership, Indane LPG Distributor will become the retail business partner for Dabur. They will help in selling all Dabur products directly to the families of their LPG customers.
For this, Indian Oil and Dabur are working on technical and system integration for linking the entire value chain. According to the statement, with this initiative, Dabur will benefit from Indian Oil's reach to a large number of Indian households.
Dabur to Get the benefit of Indane’s Rich Distributor Network:
IndianOil has 12,750 Indane distributors and more than 90,000 delivery workers who cater to the cooking gas needs of 143 crore households.
Dabur India's FMCG portfolio comprises Dabur Chyawanprash, Dabur Honey, Dabur Honeytus, Dabur Lal Tail, and Dabur Pudin Hara in the healthcare category. On the other hand, there are Dabur Amla, Vatika, and Dabur Red Paste in personal care, while Real is in the food and beverages category.
Adarsh Sharma, Executive Director – Sales, Dabur India said, “The pandemic has changed many business models and we strongly believe that consumers should be given the opportunity to buy our range of products from their homes. E-commerce has fundamentally changed the retail market. The products are being rapidly delivered to the homes of the consumers. For this, companies need to have a strong logistics network to reach their consumers. IndianOil has a nationwide network of delivery boys, which can be especially effective in rural areas where the e-commerce giant has a limited presence.
SS Lamba, Executive Director (LPG), Indane Oil said, “We are delighted to partner with Dabur India Limited for distribution and supply of their products to our consumers. We appreciate this new go-to-market route, which will enable convenience and ease of purchase for our customers through their network of trusted Indane LPG distributors and their delivery personnel”.
