As the summer season rolls in, it brings with it a bountiful supply of fresh and flavorful fruits. Among the highlights of this season are the deep-mahogany red cherries from the U.S. Pacific Northwest, renowned for their ripeness, juiciness, and irresistible sweetness. The Northwest Cherry Growers (NWCG), a prominent trade association based in Washington state, USA, have ensured that these delightful cherries have made their way to the Indian market.
The NWCG recently launched a campaign in India to introduce this year's crop of Pacific Northwest cherries to health-conscious Indian consumers. The official launch of the Northwest Cherries campaign in India was officiated by Ron Verdonk, the Minister-Counselor for Agricultural Affairs at the Embassy of the United States of America.
Verdonk expressed his enthusiasm, stating that he was thrilled that freshly-picked cherries from the Pacific Northwest were now part of the crucial component of India-U.S. trade. He further expressed confidence that Indian consumers would adore the quality and taste of these cherries, considering them among the best in the world. The United States is one of the largest producers and exporters of sweet cherries globally. Keith Hu, Director of International Operations of NWCG, attended the launch and highlighted the exceptional characteristics of cherries from the U.S. Pacific Northwest.
He explained that these cherries are grown in several states, including Washington, Oregon, Idaho, Utah, and Montana. Renowned for their sweet flavor, large size, and superior quality, cherries from the U.S. Pacific Northwest are beloved by consumers worldwide. He expressed his delight at witnessing the arrival of Northwest cherries in India, as it opens up new opportunities for trade and culinary experiences.
During the launch event, Kavita Devgan, a prominent Dietitian, holistic health consultant, and esteemed writer, highlighted the nutritional advantages of cherries. She mentioned that cherries were a delectable and nutritious powerhouse, containing antioxidants, fiber, and vitamins. According to her, cherries not only pleased the taste buds but also provided nourishment to the body. Devgan suggested that incorporating these vibrant NW cherries into one's diet would be a delightful means of promoting health and well-being.
Sumit Saran, the In-Country Marketing Representative of NWCG, mentioned the significant potential for Northwest Cherries in India, praising their high quality, exceptional flavor, and commitment to food safety. According to Saran, these cherries are widely regarded as among the best in the world. He further informed that cherries from the Pacific Northwest USA would be accessible in the market from July to August, which would perfectly complement the Indian cherry season.
Saran also highlighted the extensive retail and communication strategy devised to make this delectable fruit available to discerning Indian consumers nationwide, with cherries being made available through both retail fruit sellers and e-commerce platforms.
The launch event also featured celebrity Chef Vicky Ratnani, who showcased a healthy recipe incorporating Northwest Cherries. Ratnani highlighted the cherries' culinary value and emphasized their ability to bring joy and creativity to every plate.
