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What is e-NAM PoP and How It will Help Indian Farmers

With the goal of assisting farmers in legitimately selling their produce outside of their state borders, the PoP integrates the platforms of pertinent service providers. Additionally, the Centre announced a Rs. 37 crore equity grant for 3.5 lakh farmers.

Chintu Das

The Government recently launched a platform of platforms (PoP) under the National Agriculture Market (e-NAM) scheme. It also announced an equity grant of more than Rs 37 crore to 1,018 the farmer producer organisations (FPOs).

About 3.5 lakh farmers are expected to profit from the equity grant, and the PoP will build a digital ecosystem that will enable farmers to sell their produce outside of their state's borders.

The PoP was introduced on July 14 during the State Agriculture and Horticulture Ministers' Conference in Bengaluru, Karnataka, by Union Agriculture Minister Narendra Singh Tomar.

What is PoP?

The government established the National Agriculture Market (eNAM), an electronic trading platform, to establish a nationwide network of real-world mandis that is accessible online. As a "platform of platforms," this portal incorporates a platform of service providers such as composite service providers, logistics service providers, and quality assurance service providers.

The PoP consolidates 41 service providers that facilitate various value chain services from diverse platforms. These include trading, fintech, warehousing, quality assurance, transportation, and market intelligence.

Through the e-NAM mobile app, which can be downloaded from the Google Play Store, farmers will get access to the PoP.

How does it will benefit farmers?

The PoP will improve the price search mechanism and quality-commensurate price realisation in addition to assisting farmers in exporting their produce outside of their states.

Direct digital connectivity to a variety of markets, buyers, and service providers will be available to farmers. The PoP will give farmers, FPOs, dealers, and other stakeholders access to a range of products and services along the agricultural value chain through a single point of contact, according to a statement from the ministry.

About e-NAM

India's National Agriculture Market, often known as eNAM, is an online platform for agricultural products. Farmers, merchants, and purchasers can trade commodities online thanks to the market.

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