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Agri-Tourism: Sustainable Livelihood Through Rural Farm-Based Tourism in India

Agro-tourism, a lesser-known category within agriculture, is gaining momentum as people seek a slower pace of living and connection with rural areas. Farmers offer accommodation and curated experiences, benefiting both tourists and farmers.

Eashani Chettri
Agritourism is becoming increasingly popular in India
Agritourism is becoming increasingly popular in India

While agriculture has not garnered enough limelight, agri-tourism becoming a matter of conversation and has been spreading to different parts of the country. And there's a reason why this is slowly gaining momentum. With the ever-increasing urbanization and the general trend of living in cities, people are growing increasingly tired of city life.



And when they look for a release, they are often looking towards- the rural parts of the country where they experience a slower pace of living and restore their own energy and stamina.

This is where agro-tourism factors in. Farmers have started offering accommodation to tourists in rural areas, offering them a curated experience of what it might be like to live in rural India. This benefits both the tourist experiencing the hospitality and the farmer. For the farmer, this can be a viable source of income during the tourist season and for the visitor, it offers the social advantage of getting in touch with their roots after isolation in the fast-paced city life.

The conversation regarding agrotourism has greatly increased after a Maharashtra farmer, Mr. Pandurang Taware was featured on Shark Tank India. Mr. Taware who is also known as the father of agro-tourism in India has been instrumental in popularising agro-tourism and encouraging more farmers to adopt the same.


Here are some ways in which farm-based tourism can promote sustainable livelihoods in rural India:

Income diversification: By hosting tourists, farmers can generate revenue through accommodation, food, guided tours, and participation in farming activities. This income diversification helps in reducing dependence on fluctuating agricultural incomes and provides a more stable livelihood option.



Job creation: It requires a range of services such as hospitality, catering, guiding, transportation, and handicraft production. By creating jobs, farm-based tourism contributes to reducing rural unemployment and underemployment.

Value addition and market diversification: Farm-based tourism encourages farmers to add value to their agricultural produce. They can offer farm-fresh organic food, traditional cuisine, handicrafts, and other locally produced items to tourists.  It also promotes the preservation of traditional knowledge and skills.

Capacity building and skill development: Engaging in farm-based tourism requires farmers and local communities to develop skills related to hospitality, customer service, communication, and tourism management. By acquiring new skills, farmers and rural residents become more capable of running successful tourism enterprises and managing visitor expectations.

Preservation of cultural heritage and traditions: It encourages farmers and rural communities to preserve their cultural identity, traditional practices, and indigenous knowledge. This preservation contributes to cultural conservation, pride, and a sense of identity among local communities.

Environmental conservation and sustainability: Farm-based tourism can be developed with a focus on sustainable practices and ecological conservation. Sustainable practices also attract tourists who are increasingly seeking authentic and eco-conscious experiences.



Community empowerment and social development: Community-based tourism models enable locals to have a stake in the tourism enterprise, fostering a sense of ownership and equitable distribution of benefits. This empowerment strengthens social cohesion, creates opportunities for social entrepreneurship, and supports community development projects.


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