A paradigmatic shift can be seen in the choices of people regarding food. Our eating habits are being heavily influenced and social media is one of the major factors contributing to this shift. Exposure to foreign and exotic cuisines and accessibility of recipes also influences this shift in eating patterns.
Factors Affecting Shift in Food Trend
1. Conscious Eating
Nowadays, native and locally produced foods are spiking consumers' interest in healthy eating. Conscious eating entails acknowledging the benefits of various foods while becoming acquainted with their health properties. Consumers are looking for locally sourced and homegrown ingredients to add nutritional value to their daily meals. Consumption of organically grown and fresh vegetables and fruits has increased as consumers' desire for mindful eating has increased.
2. Super Foods
The evolution of superfoods has picked up steam as consumers are shifting towards healthier options that are available in the market. Superfoods are packed with vitamins and minerals, they help the body in fighting off diseases and infections.
Including superfoods in your diet can greatly benefit you. As they promote a healthy heart, they also have an anti-aging effect on the skin, they can even help you lose weight and are beneficial in maintaining your overall health.
3. Plant-Based Food And Drinks
Plant-based food is rapidly gaining popularity in the market. In accordance with a recent report, the demand for plant-based food is not limited to the urban population only. Many interior and rural areas are also slowly developing a taste for plant-based food. Brands are also playing an important role in this category, as they are constantly innovating and creating authentic taste, unique flavors, texture, and appearance that meet the need of the consumers.
Public figures and a few mainline packaged food participants have entered the plant-based meat market to capitalize on consumer expectations. Many people are switching to plant-based milk and refreshments as a healthier option for plant-based food.
