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Flipkart Commemorates The Success Of Its Msmes & Artisan Focused Initiatives And Samarth Program That Has Positively Impacted Over 15 Lakh Livelihoods

Flipkart Samarth has grown its seller entities base by 300% over the last year and helped businesses grow by 300%. Launches a book, ‘Homegrown Heroes’, a tribute to the thriving spirit of entrepreneurship and innovation in our nation.

Vivek Singh
Flipkart Commemorates The Success Of Its Msmes & Artisan Focused Initiatives And Samarth Program (Photo Courtesy: Krishi Jagran)
Flipkart Commemorates The Success Of Its Msmes & Artisan Focused Initiatives And Samarth Program (Photo Courtesy: Krishi Jagran)

Flipkart, India's prominent e-commerce platform, celebrated its initiatives aimed at assisting MSMEs, artisans, and weavers, including the Flipkart Samarth program. This program focuses on enhancing socio-economic progress, especially for women, rural entrepreneurs, differently-abled individuals, artisans, and weavers across the country. Flipkart's commitment to preserving traditional arts is evident through this endeavor.

Concurrently, the launch of 'Homegrown Heroes,' a captivating coffee table book, showcased the remarkable achievements of individuals from diverse fields, highlighting how e-commerce can transform ambitious aspirations into tangible success. The event featured the presence of Vinod Kumar, President of the India SME Forum, along with Flipkart sellers and artisans who celebrated this achievement.

Since its inception in 2019, Flipkart's Samarth initiative has positively impacted over 1.5 million livelihoods by empowering underserved communities to tap into the potential of e-commerce and access a nationwide market. The program not only offers comprehensive training but also time-bound marketing support, aiding these groups in expanding their online businesses. Notably, Flipkart Samarth witnessed a remarkable threefold increase in its seller entities and supported businesses over the past year, attributed to strategic collaborations with various State and Central ministries and departments across India.

The pages of the book titled 'Homegrown Heroes - Chronicles of Triumph and Transformation in the E-commerce Landscape' are brimming with tales of achievement, spotlighting India's traditional artisans, weavers, and small-scale entrepreneurs who are sculpting their destinies through the avenues provided by Flipkart Samarth. This anthology weaves together a collection of inspiring narratives that showcase individuals who embarked on their journeys armed with vision, determination, and a modest glimmer of inspiration. These stories have blossomed into thriving enterprises that have left an indelible mark in the realm of online trade. The book stands as a heartfelt tribute to the vivacious spirit of entrepreneurship and ingenuity that thrives within our nation.

Extolling the achievements of the Samarth program, Narayan Rane expressed, "The Flipkart Samarth initiative aligns seamlessly with the government's vision of empowering and uplifting MSMEs in India. The narratives captured within Flipkart's elegant coffee table book exemplify the tenacity, ingenuity, and unwavering resolve of our native entrepreneurs. Witnessing Flipkart's dedicated commitment to nurturing entrepreneurship and furnishing a platform for numerous individuals to nurture their enterprises is nothing short of inspiring. We hold the belief that this endeavor will continue to contribute significantly to our nation's socio-economic advancement, ushering in a more promising future for all."

Reflecting on the launch, Rajneesh Kumar, Chief Corporate Affairs Officer of the Flipkart group, remarked, "Through the Samarth program, Flipkart has imbued a heightened sense of purpose by enabling individuals, irrespective of their backgrounds, to establish online businesses, generate employment opportunities, and secure livelihoods. Currently, the Samarth initiative has successfully engaged with sellers across 28 states, extending millions of entrepreneurs the chance to tap into a nationwide market. As India celebrates Azadi Ka Amrit Mahotsav, our publication - Homegrown Heroes - meticulously curates 75 real-life accounts encapsulating the essence of human spirit's freedom, the gratification of earning a livelihood, and comprehensive independence."

As India charts its course towards a 20 trillion-dollar economy by 2047, Flipkart collaborates hand in hand with the government to bolster small businesses (MSMEs) by leveraging technology to facilitate accessible online selling, enabling companies to connect with a broader customer base through diverse initiatives. Additionally, the company is fortifying supply chains by erecting fulfilment centers and warehouses, thereby invigorating local economies and nurturing a sustainable ecosystem.

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